People in India do not pay for services. I can get someone to do a whole day's hard labour for around Rs 500 - Rs 800 and that is what I will compare everything else with. Quality is lost on us, so you can't try to charge extra for job well done. People will not pay.
We don't pay for information. So people will ask you for a lot of advice on your area of expertise. Take up an hour of your time. And look outraged if you say you're going to charge for it.
We don't pay for other people's time either.
We don't pay for taking on risk. Or risk reduction, for that matter. We have the kind of perversity that says "Ah, broke my leg. At least that health insurance will be of some use now". We don't pay a painter extra for the high risk job of painting the top floors.
But we do pay for goods. Solid, hold in your hands, see with you eyes kinda goods. Can you package your service, information, time or risk as a product? Sell a camera, not the app that makes a smartphone a camera. Sell a job, not the training that will help you get a job. Sell the haircut, not the 15 mins that will result in that haircut.